In a groundbreaking announcement that has electrified the football world, Hall of Fame running back Marshall Faulk is officially returning to the Los Angeles Rams—not as a coach or analyst, but as a co-owner. Beginning in 2026, Faulk will join the Rams’ ownership group, making history as one of the few former NFL players to ascend to such a prestigious executive role.
The news was confirmed jointly by Rams principal owner Stan Kroenke and his family during a joint ESPN and Netflix press event, where Faulk appeared emotionally moved by the opportunity to reunite with the team that defined his legendary career. This announcement, already being hailed as a cultural and sporting landmark, promises to inject the Rams with both nostalgic firepower and modern innovation.
“This is not just about returning to the organization I love,” Faulk said. “It’s about helping guide the Rams into the future while honoring the legacy we built on the field. I’m beyond honored to be part of this ownership group.”
Netflix has already confirmed the release of a new documentary titled The Underdog, chronicling Faulk’s journey from New Orleans street kid to Super Bowl champion and now NFL co-owner. The series is expected to debut in early 2026 and will feature exclusive interviews with former teammates, league executives, and family members.
Faulk’s return represents more than just sentiment. He’s long been an advocate for player empowerment and post-career entrepreneurship. With his arrival as co-owner, the Rams are signaling a bold, inclusive direction—one where former players are not just ambassadors but decision-makers shaping the identity of the franchise.
Rams owner Stan Kroenke expressed deep admiration for Faulk’s accomplishments on and off the field. “Marshall represents everything this organization strives to be—visionary, fearless, and rooted in excellence. His return is not symbolic; it’s strategic. He will have a real voice in how we build this team.”
Faulk, who starred for the Rams from 1999 to 2006 and was the centerpiece of the “Greatest Show on Turf,” holds a unique place in NFL lore. His blend of speed, power, and intelligence redefined the running back position. Now, nearly two decades later, he returns with the same drive—this time in a suit instead of shoulder pads.
Fans across Los Angeles and St. Louis—the team’s former home—have erupted in celebration. Merchandise with Faulk’s No. 28 jersey has surged in sales, and the Rams have confirmed plans to hold a special “Marshall Faulk Day” in early 2026 to honor his past and future with the franchise.
NFL commissioner Roger Goodell praised the move, saying, “Marshall Faulk becoming a co-owner is a momentous occasion for the NFL. It demonstrates the evolving and inclusive nature of our sport. His perspective will be invaluable.”
As Faulk joins the exclusive ranks of former players-turned-owners, he becomes a pioneer for others who aspire to follow a similar path. The Rams, meanwhile, gain more than just a legend—they gain a leader who already knows what it takes to win.
In 2026, a new chapter begins. Marshall Faulk is back with the Rams, and this time, he’s helping run the show.