In a stunning development that has electrified the sports world, New York Rangers superstar Artemi Panarin has signed a landmark $38 million endorsement deal with Powerade, ESPN has learned. The agreement marks one of the largest off-ice deals ever secured by an NHL player, showcasing Panarin’s massive influence both within the hockey community and far beyond.
Widely regarded as one of the most dynamic forwards in the league, Panarin’s partnership with Powerade will feature major advertising campaigns, custom product lines, and community initiatives aimed at inspiring young athletes. Yet it’s his actions off the ice that are capturing even more attention.
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In an extraordinary act of generosity, Panarin has pledged $18 million of his earnings back to the Rangers’ youth development program, helping to fund training facilities, scholarships, and outreach programs for underprivileged kids hoping to break into the sport. On top of that, he has donated $4.8 million to a New York City orphanage, providing new educational opportunities, healthcare support, and improved living conditions for dozens of children.
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“This is about giving back to a sport and a city that have given me so much,” Panarin said in a statement. “Hockey is a game, but building hope and opportunity—that’s something much bigger.”
With this move, Panarin has not only solidified his place as one of the NHL’s elite players but also as a humanitarian figure whose impact extends far beyond Madison Square Garden. His contributions are being hailed as a model for how modern athletes can use their platform to change lives.
In securing a legacy both on and off the ice, Panarin continues to prove that true greatness is measured not just by goals and assists, but by the difference you make in the world